Every farmer knows someone.
Too many deaths. Too many injuries. Too many communities torn apart, and days people can’t bring themselves to talk about.
PAUSE
Take a breath, be present & aware.
INSPECT
Check your surroundings,
equipment, and blind spots.
PROTECT
Confirm everyone is clear. Then proceed.
Change is never easy.
Starting a movement is a challenge.
Forming new habits is hard.
Yet the alternative is unacceptable.
Help us save lives by preventing farm accidents. Together we can encourage every farm worker to take a Maverick Minute.
DIGITAL OPPORTUNITY
Fortunately, everyone is addicted to the communication tool in their pocket.
Because this issue touches everyone, everyone can take personal ownership in spreading the message. Posting to social media. Texting to friends and family at the start of each work day. Sharing memes, watching videos, streaming content with paid ads, forwarding stories.
That’s how it’s done today.
GRASSROOTS POWER
Grassroots is just one way
to grow a movement.
FFA PARTNERSHIP
We are partnered with Future Farmers of America (FFA) to spread the word through over 1 million members in over 9400 local chapters.
INDUSTRY
We will leverage partnerships with the companies who supply and care about farm families. This will be our superpower to increase awareness and change habits.
There will be TV ads, shareable on social media. There will be outdoor advertising, social media campaigns and “street team” ground-level actions. We’ll bring in the experts. We’ll get to everyone, somehow.
And we will save the lives of real people. People you know.
The sooner you join us, the more we can do.
This is how we go from
well-meant wishful thinking to
life-saving societal change.
We start by welcoming all, then by spreading the word through every means.
WHY WE EXIST
The Maverick Minute Foundation honors Maverick and Nanny’s legacy.
Their story is the reason this movement exists. Their memory drives us forward. We believe no family should endure preventable loss.